April 26th, 2007

Forrester Research: Social Technographics

Just got my hands on the quite fascinating “Social Technographics” study from Forrester Research. They take a close look at the social and demographic structure of the social web population — unlike Technorati’s statistics which mostly focus on raw blog growth numbers and structural features of the blogosphere. The study is based on two surveys including including close to 5000 North-American individuals each.

Interesting facts:

22% of adults now read blogs at least monthly, and 19% are members of a social networking site. Even more amazingly, almost one–third of all youth publish a blog at least weekly, and 41% of youth visit a social networking site daily.


Based on an analysis of online participation and consumption practices, the authors identify six segments of users, ordered by degree of participation:

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