Comments on: Forrester Research: Social Technographics

By: 13% skapar innehåll på webben | axbom

13% skapar innehåll på webben | axbom — Tue, 09 Mar 2010 12:14:53 +0000

[...] Well-formed data – Forrester Research: Social Technographics Share Beteendevetenskap, Statistik, Webbtrender forrester Sommarlöften Google på [...]

By: Teens, tweens en de tsunami van social media - Frankwatching

Teens, tweens en de tsunami van social media - Frankwatching — Wed, 20 Feb 2008 18:00:32 +0000

[...] informatie over het rapport vind je onder meer op Vue Royale, Well-formed data en uiteraard op Forrester’s Groundswell (Charlene [...]

By: Larissa Pschetz

Larissa Pschetz — Fri, 11 May 2007 07:13:39 +0000

Really interesting, but I didn’t understand if “consulting wikipedia” was just not considered in the study (maybe because it’s too popular) or if it’s included in the topic “using a wiki” – and in this case it’s funny that the number of adults that consult wikipedia is considered insignificant…

humm…

By: Who Is Really Using Web 2.0? « techada

Who Is Really Using Web 2.0? « techada — Tue, 08 May 2007 00:25:58 +0000

[...] Is Really Using Web 2.0? Published May 7th, 2007 Society and Culture , Web 2.0 Well-Formed Data and SmartMobs recently reported on the state of Web 2.0 and who is really using it. Based on data [...]

By: Moritz Stefaner

Moritz Stefaner — Fri, 04 May 2007 09:45:06 +0000

More good discussion at: http://www.micropersuasion.com/2007/04/forresters_part.html#comments

By: Mo

Mo — Fri, 04 May 2007 09:26:30 +0000

For the sake of completeness and to point you to ongoing discussions:

At Smart Mobs, there is an interesting discussion going on about the difference between contributing users and page visits with the intention of contribution: http://www.smartmobs.com/archive/2007/04/27/whosreallypar….html

It got started by a post about a Time article stating that ” According to Hitwise, only 0.2% of visits to YouTube are users uploading a video, 0.05% visits to Google Video include uploaded videos and 0.16% of Flickr visits are people posting photos. Only the social encyclopedia Wikipedia shows a significant amount of participation, with 4.56% of visits to the site resulting in content editing.” http://www.time.com/time/business/article/0,8599,1614751,00.html?xid=rss-business

If you read the article, you will see that the argument seems at least incomplete or possibly flawed, since the authors constantly mix up “users” and “visits”, and never make clear, what a healthy relation of contribution and consumption should be like and for what reasons. If you think about the effort going into creating a video, I think the ratio of 500 visits to 1 created content is pretty high. Also, what would a ratio of 1:1 mean? One visit on average per created content! Would that be a better sign?

And thanks to KonzeptioNerd for pointing out Nielsen’s view: http://www.useit.com/alertbox/participation_inequality.html which points in the same direction as the Forrester study, but I prefer the latter one due to its more differentiated view on “participation”.

By: KonzeptioNerd » Blog Archive » Web 2.0 usage figures

KonzeptioNerd » Blog Archive » Web 2.0 usage figures — Mon, 30 Apr 2007 10:04:38 +0000

[...] Moritz Stefaner of Well-formed data shares figures from a Forrester study on Social Technographics: Mapping Participation In Activities Forms The Foundation Of A Social Strategy (link to the Forrester study – link to Stefaner’s digest). [...]

By: Moritz Stefaner

Moritz Stefaner — Fri, 27 Apr 2007 09:55:36 +0000

Second thoughts: RSS usage is still pretty low (around 10%). And I would like to see the overlap relationships between the segments more clearly. The authors give some numbers, but not a complete overview of how activities are correlated.